APA (7th ed.) Citation

Christopher H. Lovelock, V. B. W. (1993). Marketing challenges (3a ed.). McGraw-Hill.

Chicago Style (17th ed.) Citation

Christopher H. Lovelock, Vharles B. Weinberg. Marketing Challenges. 3a ed. McGraw-Hill, 1993.

MLA (8th ed.) Citation

Christopher H. Lovelock, Vharles B. Weinberg. Marketing Challenges. 3a ed. McGraw-Hill, 1993.